5 key aspects to a good DRTV ad campaign

A direct response TV ad campaign can be a very powerful thing. Get it right and your response rate can go through the roof, get it wrong and you’ll likely just throw away a lot of money. Direct response means you want people to see your advert and immediately go and do whatever it is read more

BBC trials iPlayer-first strategy with Peter Kay sitcom

Following on from the BBC reporting its highest users to date at the start of 2013, with 44 million users requesting iPlayer content via mobile devices – four times the number recorded for the previous year -, and 42% of the current audience coming to iPlayer ‘without anything specific in mind to watch’ – up read more